Nissan Boasts World’s Most Fuel Efficient Car Lineup Overall

If you asked 100 random people what their biggest priority is when searching for a new car, we’d wager that at least half of them would mention fuel efficiency. That’s what makes Nissan’s latest title, “world’s most fuel efficient car producers for full-lines,” so important. In the 2014 Environmental Protection Agency (EPA) “Trends” Report, the Nissan lineup has a rating of 26.2 combined mpg, the highest rating of any full-line automaker.

Most Fuel Efficient Car

“Reaching this point is a direct result of a dedicated company-wide effort to scrutinize every aspect of each new model to extract the most fuel efficiency possible,” said Pierre Loing, vice president, Product Planning, Nissan North America. “Our engineers and designers have worked hard to get us here, and we look to continuously improve fuel efficiency of our models to face the challenges of future regulations while surpassing customer expectations.”

As popular and practical as the Nissan LEAF is, it’s not fair to say that only the hybrid and subcompact cars in the Nissan lineup have great fuel numbers. From CUVs to SUVs and even all the way to pickup trucks, Nissan has made efficiency a priority across the whole lineup—because they know it’s a priority to you, the customer. Come see us at Economy Nissan to pick out your own efficient Nissan today.

Nissan Pulsar Shows Off Innovative Technology at the Paris Motor Show

For Nissan, fall is all about showing off the automaker’s new technology at the Paris Motor Show as the brand introduces its 12th product launch in 12 months. The all-new Pulsar is not only a study in class-leading space and functionality among five-door hatchbacks, but it also includes a suite of advanced technologies.

“The winners in this [competitive market] are those who are capable of bringing fresh air, new cars and technology that serves the specific needs of consumers – not only in reinforcing our offer in segments that are growing in Europe like the crossover, but also bringing technology that is specific to the consumer: fuel efficiency, emissions, driving pleasure. That is what our strategy is about,” said Nissan’s CEO Carlos Ghosn.

The new Pulsar, which went on sale in Europe on October 3rd, provides an enhanced driving experience with the Around View Monitor and Safety Shield Technologies. The Around View Monitor gives drivers a 360-degree bird’s-eye view of the vehicle’s surroundings, making parking a breeze; while the innovative Safety Shield Technologies, which includes Moving Object Detection, provide comprehensive safety for drivers and passengers.

Check out Nissan’s press release for more information on additional vehicles and concepts at the automaker’s booth in Paris. Of course, you’re always welcome to stop by Economy Nissan for more information on the advanced technology available for US models.

Man Named Moose Creates Reverse Graffiti Using Nissan LEAF

Graffiti is generally associated with vandalism, but it’s a medium that has the potential to create beautiful and inspiring works of art. No strangers to altering people’s perceptions, Nissan is looking to change the way people think of graffiti with “Reverse Graffiti” street art in Waterloo, London.

So what exactly constitutes “Reverse Graffiti?” It involves taking a high-pressure jet washer or a wire brush and cleaning dirt off of surfaces, essentially creating art by cleaning up the particulate matter created by vehicle exhaust fumes.

reverse graffiti

Famous reverse graffiti artist and format founder Moose used a jet washer powered by the Nissan LEAF to create an expansive mural in the subway station on Station’s Approach, depicting London landmarks such as Buckingham Palace and The London Eye. The washer was charged with a portable device that is capable of storing energy from the LEAF’s battery to the degree that it could power an entire household for two whole days.

“This piece of art is a striking call to action that air quality is one of the biggest issues facing the citizens and visitors of Europe’s largest cities today,” said Jean-Pierre Diernaz, EV Director of Nissan Europe. “It is a reminder that electric vehicles don’t have an exhaust to emit the kind of air pollution which has stained the wall Moose has created his piece on. Working with Moose to highlight the effect of air quality on our cities through a piece of art powered by the Nissan LEAF is an exciting and powerful way of reminding people about the benefits of zero emission vehicles.”

To find your muse behind the wheel of a brand-new Nissan vehicle, stop in and see us at Economy Nissan today!

Nissan Denies Claims of Electric Production Cuts and Offers No Charge to Charge

Fret not, supporters and buyers of the Nissan electric vehicle initiative! The game is still on.

Nissan has recently dismissed the claims that it was reducing its production of electric vehicles at its plant in Tennessee. In an official statement made by spokesman Travis Parman, as quoted by Industry Week, “The Renault-Nissan Alliance remains 100 percent committed to its industry-leading EV program.”

No Charge to Charge

This zero-emissions brainchild of chief executive Carlos Ghosn has been a global effort to become a leader in eco-friendly vehicles. Through the combined efforts of Nissan and Renault, the Nissan LEAF has become the top-selling highway-capable electric car on the market.  As a promotion for LEAF drivers, a 2-year No Charge to Charge program will allow drivers to charge their EVs for free at any of the nation-wide Nissan-installed charge stations. Nissan’s commitment to this initiative is strong and will continue into 2015 and beyond.

What is true is that the Alliance is now examining its strategy for these batteries, possibly moving its battery production from the US and England to the plant in Korea. Whether this will happen or not is still not set in stone, but the amount of production will definitely not see any cuts in the imminent future.

With Nissan’s efforts for the future of the car industry and our planet, you know your values for the future are shared here at Economy Nissan.

Nissan Built the Perfect Adventure Vehicle with Help from Facebook Fans

For those who love the outdoors, you may always be on the lookout for the perfect adventure vehicle. Nissan started Project Titan with that goal in mind and, with the help of its Facebook fans, it created the ultimate vehicle to take on the Alaskan wilderness.

Project Titan is officially completed now with Nissan Facebook fans voting on numerous modifications including the camo-inspired wrap, accessory lighting, a NISMO cold-air intake, and more. Check out this video to see the build in progress.

Now, two Wounded Warrior Project Alumni will co-pilot the Titan through the wilderness to see just how far it can go. David Guzman, an army veteran, will be joined by Kevin McMahon, who spent 31 years in the military in both the Army and Marine Corps.

You can follow their adventure on Nissan Truck’s Facebook page. There you can see photos and videos of the journey.

Did you participate in the online voting for Project Titan? Want to create your own adventure vehicle? Head over to Economy Nissan today and check out the lineup of rugged Nissan vehicles.

Nissan Shows It Can Have Fun with Nyan Cat GT-R

The internet is filled with all sorts of bizarre things that seemingly defy explanation. One of these is the immense popularity of a pop tart-bodied animated cat, called Nyan Cat. Since 2011, the YouTube video of this cat steaming a rainbow across the sky has garnered more than 100 million views! See how long you can make it through the 3 and a half minute video (less than a minute over here).

Since then, pictures of the cat and its accompanying animated GIF can be found all over the internet.

Nyan Cat GT-R

We couldn’t find video of the Nyan Cat GT-R so we settled for watching the original video instead.

With this in mind, electronic music star and music producer, Deadmau5 (that’s pronounced “dead mouse”) had a custom Nyan Cat wrap created for his 458 Italia Ferrari, which he lovingly named “Purrari.” Ferrari wasn’t so happy about it and sent him a cease and desist letter to remove the custom wrap. He eventually removed the wrap because he was selling the car.

Now, Nissan wants to show it knows how to have fun by creating a Nyan Cat GT-R to replace the 458 and even put a custom “Spec” badge with the Deadmau5 logo beneath the GT-R insignia. The image of the modified Nyan Cat GT-R appears to only be a Photoshop job, but it’s a pretty good one and shows off Nissan’s sense of humor.

Here at Economy Nissan, we’ll definitely have to side with Deadmau5 on this one. It would seem that once you purchased something like a car, you would have the freedom to do whatever you wanted with it. Great job, Nissan on showing Ferrari how to have a little fun.

Nissan Heisman House Returns for College Football Season

College football season is in full swing, which for many people means it’s the most wonderful time of the year. One of the most exciting aspects of college football is watching the Heisman Trophy candidates progress through the season with one champion coming out on top.

For the fourth year, Nissan brings back its popular Heisman House campaign, which imagines what it would be like if Heisman Trophy winners from all ages lived together under one roof. Obviously, hilarity ensues as the older generation clashes with the younger winners and old rivalries are played out.

This year’s campaign stars 11 Heisman Trophy winners, including Marcus Allen, Tony Dorsett, Robert Griffin III, Ricky Williams, John David Crow, Johnny Maziel, George Rogers, Roger Staubach, Billy Sims, Andre Ware, and Charles Woodson.

“Nissan’s Heisman House brings to life a fantasy for most college football fans—just hanging out with some of the best college football players that ever played the game,” said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations, Nissan North America, Inc, in a statement. “Not only is it great to join ESPN in bringing a little more fun and excitement to games this fall, Nissan is particularly proud to play a role in some of the rewarding work of the Heisman Trust.”

There are six humorous scenes that explore the Heisman winners’ life together, including one where the legendary Roger Staubach has to share a room with rookie Johnny Manziel.

Visit the Nissan Heisman House online to watch all of the fun. Which video is your favorite?

Nissan Crowns Next GT Academy International Champion

Nissan just can’t stop making dreams come true and has crowned the newest GT Academy International Champion – Ricardo Sanchez from Toluca, Mexico.

GT Academy International Champion

Ricardo now joins the ranks of other GT Academy champions, such as Lucas Ordonez, Jann Mardenborough, and many more. These champions have stunned the racing world by showing how someone can go from virtual to reality and not only drive well, but win races.

For the next four months, Ricardo will be in one of the most intense, advanced driver development programs in the world and will join the NISMO racing team in the Dubai 24 Hour race in January 2015.

The Nissan GT Academy International competition included hundreds of thousands of gamers from Australia, India, Mexico, the Middle East, and Thailand—each playing Gran Turismo on PlayStation to earn a spot at Race Camp. Ricardo came through the National Finals as one of 28 international competitors, representing six countries.

At Race Camp, the competitors spent six days showing off their skills both on and off the track, but ultimately, Ricardo’s hard work paid off.

Join with us here at Economy Nissan as we wish Ricardo success in his future as a NISMO athlete.

Blind Man Sets Land Speed Record in a Nissan GT-R

Driving with limited visibility can be extremely unnerving and dangerous. Most of us have experienced this to one degree or another–whether from a foggy windshield, heavy rain, or whiteout snow. Now imagine being unable to see and driving over 200 mph!

That’s exactly what Mike Newman from Manchester, England just did. He set a land speed record in a Nissan GT-R tuned up to 1,000 horsepower all without seeing a thing. He now holds a record of 200.9 mph on land for a blind person. This was an average speed over two runs.

He was able to accomplish this amazing feat with the help of his step-father who acted as his navigator in a chase car behind him. Newman set this record at the Elvington Airfield in North Yorkshire.

Watch this short video to see his emotional reaction to setting this monumental record.

In addition to setting land speed records, Newman runs a charity called Speed of Sight, with which he hopes to help other disabled people experience the thrill of racing.

His next goal? He wants to break his own blind water speed record.

Win a Nissan Altima in the ‘Keep Summer Rolling Service Sweepstakes’

Nobody likes taking their car in for service, but this summer Nissan wants to make it a little fun with the 7th “Keep Summer Rolling Service Sweepstakes.” In this contest, you have the chance to win a Nissan Altima, Rogue, or 370Z.

“Vehicle maintenance rarely tops the list of preferred activities for any owner. Our Nissan Keep Summer Rolling Service Sweepstakes brings new life and excitement to ownership and highlights the importance of regular service,” said Kent O’Hara, Vice President, Aftersales, Nissan, in a statement. “Nissan is committed to customer and vehicle service excellence. With factory-trained technicians, advanced diagnostics and genuine parts and service as their pillars, dealers pledge to provide an unparalleled customer experience to each and every owner.”

win a Nissan Altima

A new 2014 Nissan Altima could be yours!

The only requirement for entering this contest is to either own or lease a Nissan vehicle. Then, head over to Nissan’s site and enter your Nissan’s VIN or a PIN found on a Nissan Summer Service flyer. You have until September 30 to enter and you could be one of hundreds of instant winners.

And, while you’re setting your sights on trying to win a Nissan Altima, thank your current one by scheduling some routine maintenance at Economy Nissan.