Production Begins in Tennessee on Nissan’s All-New 4-Door Sports Car

The all-new Maxima, affectionately known as the 4-Door Sports Car is almost here! Production for the eighth-generation of the popular model began last month at Nissan’s assembly plant in Smyrna, Tennessee.

4-Door Sports Car

“Today is a great day for the plant,” said John Martin, Nissan North America senior vice president of Manufacturing, Supply Chain Management, and Purchasing, during the launch of production. “It’s a culmination of a lot of hard work by an awful lot of people in Japan, in Farmington Hills at our [Research & Development center], with our suppliers and, above all, with the team here.”

That team is comprised of dedicated employees who are very much aware of the task at hand in producing the all-new Maxima. With production surpassing 648,000 vehicles last year, the Smyrna plant boasts the highest production of any North American auto assembly plant.

One of the plant’s veteran workers has seen the launch of three generations of Maxima sedans. He acknowledges that “this one, right here, is going to raise the bar for us.”

Now that production has begun on the next-gen Maxima, our excitement for its release continues to grow. Of course, we’ll be sure to let you know when it arrives here at Economy Nissan.

Nissan Underwater Rover to Explore Depths of the Ocean

Turns out that there are even more uses for Nissan’s 360-degree Around View Monitor (AVM), found on Nissan’s crossovers and SUVs, than just backing up in a parking lot.

Recently, Nissan has joined forces with the Japan Agency for Marine-Earth Science and Technology (JAMSTEC) and Topy Industries to furnish the next-generation remoter operated vehicle (ROV) with the Nissan AVM technology.  Reaching depths of four miles below the ocean’s surface, the AVM-equipped ROV will endeavor to better explore the ocean floor.

Nissan Underwater Rover

This next-generation ROV voyager will be equipped with four different AVM cameras that will display a 3D video to create a virtual bird’s-eye view, enabling researchers to read the contours of the ocean bottom and thus promoting better navigation through obstacles and rough underwater terrain.

While we are still far away from taking our Nissan crossovers and SUVs to the bottom of the ocean floor, a hopeful benefit of this partnership may include improved technologies that can be incorporated into autonomous vehicles.

Be sure to see our newest Around View Monitors, which equip the Nissan underwater rover, at Economy Nissan, today.

Going Green: Nissan Named Energy Star Partner of the Year

Nissan is revolutionizing the way it does business, making every effort to go green. In fact, the Environmental Protection Agency (EPA) recently named Nissan the Energy Star Partner of the Year for “Sustained Excellence.”

Energy Star Partner of the Year

According to Nissan, this is the fourth year in a row that it has received this award. The EPA declared that the automaker was being recognized for a continued commitment to reduce greenhouse gases and improve energy management systems.

“Since Nissan became an Energy Star partner in 2006, we have made continual improvements to our operations, which has helped us reduce both our environmental footprint and manufacturing costs,” said John Martin, senior vice president of Manufacturing.

Two things Nissan was specifically recognized for were its new high-efficiency LED lighting systems, as well as eco-friendly paint system. By making gradual changes over the course of several years, Nissan has cut consumption in certain areas by as much as 30% or more. It’s no wonder the EPA gave Nissan this award.

New 2016 Nissan GT-R Somehow Outdoes Itself… Again

2014 Nissan GT-R

2014 Nissan GT-R Pictured

The Nissan GT-R has a reputation that most performance cars would kill to have: it’s a supercar that can go toe-to-toe (or at least come quite close) with the likes of Ferrari, McLaren, and Lamborghini, at only a fraction of the cost. Especially when talking about straight line acceleration.

And somehow, every time, it manages to outdo itself. This year’s no different.

The GT-R is back for the 2016 model year with a new set of rims and improved suspension. It’s just as fast as ever thanks to the 545-horsepower 3.8-liter twin-turbo V6, but now it’s smoother to drive and easier to take around corners too. Yet for all the modifications, the price has only gone up about 1 percent, so that the default model barely costs over $100,000.

Then there’s the GT-R NISMO, which simply eats up all previous GT-Rs that have come before it. Just check out Motor Trend’s review of the beast to see what we mean.

The new 2016 Nissan GT-R could arrive at Economy Nissan next year, but it’s more likely we’ll finally get our hands on it in 2017.

Will the 2017 Nissan LEAF Resemble the Sway Concept?

That’s the million-dollar question, and since we don’t have the answer, we’ll go ahead and jump on the speculation bandwagon. We are all aware that a new LEAF is on the way, but Nissan is keeping pretty hush-hush about exactly what that means (which isn’t really much of a surprise). Now that the automaker has revealed its electric Sway concept, everyone is wondering – could that be the 2017 Nissan LEAF?

The simple answer: yes, it could. There has been plenty of speculation that the next generation LEAF could ditch its unique and unconventional design for something more streamlined. According to Green Car Reports, Nissan even went so far as to say that the Sway concept vehicle exemplifies the future design language of its small cars.

The Sway’s modern and refined design, and sleek lines, could potentially attract a variety of new buyers who criticized the LEAF’s current “obviously-electric” look.

Whether or not the 2017 Nissan LEAF turns out to look a lot like the Sway remains to be seen, but we’d suspect that at least some of the design elements found in the Sway will make their way to the newest LEAF.

Love the current LEAF? Stop by Economy Nissan today to check out our lineup of the world’s best-selling electric car!

New Nissan GT-R Gold Edition Dazzles

The all-new Nissan GT-R is getting a Gold Edition in celebration of the 45th Anniversary of the original Skyline GT-R. The Nissan GT-R Gold Edition will don a dazzling gold paint called Silica Brass and it will feature some unique badging.

The unique color of the 45th Anniversary GT-R is the same color that was on the 2001 Skyline GT-R-M-Spec model. The new Gold Edition will also feature gold VIN plates and a special plaque on the center console.

If you are interested in the new Gold Edition GT-R the time to act is now, as there will only be a select number of 45th Anniversary editions available.

The gold hued super car isn’t the only new addition for the 2016 GT-R either; the Premium and Black Edition models will get a boost in horsepower and maintain the same price tag as the previous models.

We here at Economy Nissan love the new additions to the 2016 Nissan GT-R and hope you do too! Visit us for more information on the all-new Nissan lineup!

Nissan Juke Design Edition Hits Europe

France is getting some new Nissan models in 2015. The Juke and its bigger brother, Qashqai, are seeing some special editions. The Nissan Design Editions include some new technology and flashier styling. Both special editions are based on the Acenta trim level.

The Nissan Juke Design Edition is painted Artic White and sits on 17 inch alloy wheels with a rear tinted window. Technology includes cruise control, automatic climate control, and Bluetooth connectivity. Red accents and inserts on the front bumper as well as red contours and red mirror caps set it apart from everything else on the road.

The Qashqai sits on the 17 inch alloy wheels but lacks the Juke’s red accents. Instead it has front and rear parking sensors, automatic climate control, and light and rain sensors. A panoramic glass roof, roof bars, and tinted rear windows are optional.

The Juke starts out with a DIG-T 115 and 1.6L 117 petrol connected to an Xtronic CVT or a dCi 110 diesel. Engine variants for the Qashqai include the DIG-T 115 petrol and Xtronic CVT hooked to a six speed manual or the dCi 110 with a six speed manual. Pricing starts at 21,490 euros.

New Rebate Program Started By Nissan in Atlanta

Atlanta already boasts the second-best conversation rate to electric driving in the country—second to only San Francisco. That’s a pretty impressive number for a city so far South, especially since the stereotype says EV driving is only for California. Now, Nissan hopes that number will get even higher thanks to a new rebate program started by Nissan in Atlanta.

Nissan in Atlanta

Here’s hoping the Nissan program starting soon in Georgia, makes its way to Colorado.

The Nissan rebate reaches out to local employers, who will receive a $1,000 rebate on every 240V, Level 2 charger they install. “While most EV drivers plug in at home overnight, workplace charging enhances the LEAF ownership experience and expands the number of miles a LEAF driver can go on power produced here in Georgia,” said Brendan Jones, director, Electric Vehicle Sales and Infrastructure Deployment, Nissan. “Nissan is investing to support charging both in the community and at the workplace for the thousands of LEAF owners in Atlanta, and Georgia Power is a great partner who shares that commitment.”

There are more Nissan LEAF owners on the roads of Atlanta than anywhere else in the United States, and the green take-over will continue thanks to this great new initiative from Nissan  and Georgia Power EV. The special rebate program—with Nissan and Georgia Power both contributing $500—only lasts till June 30, 2015, so hopefully employers take advantage! Come see us today at Economy Nissan to learn more about our EV lineup.

Super Bowl Sneak Peak: The New Nissan Maxima Sport Sedan

“Auto show concept cars typically feature exaggerated body panels and trim to attract consumer attention. Automakers often tweak the production vehicle with more modest styling,” according to Automotive News. Not Nissan. Not this time.

new Nissan Maxima

Based on the sneak peek we got in Nissan’s SB49 commercial and other reports, the new Nissan Maxima will look almost identical to the sports sedan concept

The automaker has redesigned the Nissan Maxima sport sedan for the 2016 model year. And it looks nearly identical to the Maxima sport sedan concept that Nissan presented over a year ago at the 2014 Detroit Auto Show. Then, we saw it gleaming in Tootsie Pop orange.

Like Automotive News says, it’s truly rare that enthusiasts get to put their hands on a production model that so closely resembles the concept. That’s why we try to approach auto shows with reservation even while we dream madly of getting behind the wheel.

Those who caught the wonderful Super Bowl spot from Nissan about a race-car dad should have also caught glimpse of the new Nissan Maxima sport sedan. This time, it was in Tootsie Pop raspberry.

Nissan plans to officially unveil the new Nissan Maxima sport sedan at the New York Auto Show in April. We’ll keep you up to date on all the latest 2016 Maxima news here at the Economy Nissan blog.

Nissan Honors Families in New #WithDad Campaign

Were you watching for the best commercials on Super Bowl Sunday? For the first time in nearly 20 years, Nissan aired an extended commercial during the big game as part of its new #WithDad campaign. If you missed it, that was your only chance to see the commercial on television.

But don’t worry. That’s why we have www.withdad.com and YouTube.

This “Playtime #WithDad” one is our personal favorite here at Economy Nissan.

The 90-second commercial tells a story to which many American families can relate as a father and up-and-coming racecar driver strives to balance time spent with his family and time spent working.

“The spot depicts a journey that moms, dads and children face in trying to make family a priority while striving to balance work demands. Like many women and men in America, our dad cherishes the time he spends with his family, but the requirements of his job continually call him away,” said Fred Diaz, senior vice president of Nissan Sales & Marketing and Operations U.S. for Nissan North America. “But as we see, both parents share equally in the courage, hard work and sacrifice required to keep the family strong as they raise their son.”

Nissan is honoring families seeking to find that balance as well as those searching for affordable housing and those working to bring the family back together after a member returns from military service through a $1 million donation to Habitat for Humanity and Wounded Warrior Project.

We at Economy Nissan were excited to see the television debut of Nissan’s new GT-R LM NISMO and line of production models, but even more than that, we appreciate the message of the commercial and Nissan’s commitment to assist families across the country and the world.

We’re excited to represent a company that aired one of the best commercials of the big game.