According to Interbrand, a global leading brand consultancy since 1974, Nissan is the fastest growing car brand in the world.
This year, Nissan reached the 49th spot for all brands, which is a seven-spot hop from their ranking of 56th in 2014. Think seven spaces is a big deal? It is, but then Nissan’s giant leap from 90th to 56th since 2011 is the biggest of all the big deals in international brand tracking.
Nissan’s ranking is based on a lot of things, one of them being the value of the Nissan brand. What’s that shockingly large number? It’s a 19% gain from last year to a whopping $9.082 billion.
Nissan’s success as the fastest growing car brand in the world is also, thanks to the carmaker’s popularity with millennials. By sponsoring topics popular with the younger market, like NBC’s hit TV show, “The Voice,” Nissan is quickly endearing itself to the world’s most prolific spender category.
All this gain in the past five years makes all of us at Economy Nissan very excited to see what Nissan does next.