Super Bowl Sneak Peak: The New Nissan Maxima Sport Sedan

“Auto show concept cars typically feature exaggerated body panels and trim to attract consumer attention. Automakers often tweak the production vehicle with more modest styling,” according to Automotive News. Not Nissan. Not this time.

new Nissan Maxima

Based on the sneak peek we got in Nissan’s SB49 commercial and other reports, the new Nissan Maxima will look almost identical to the sports sedan concept

The automaker has redesigned the Nissan Maxima sport sedan for the 2016 model year. And it looks nearly identical to the Maxima sport sedan concept that Nissan presented over a year ago at the 2014 Detroit Auto Show. Then, we saw it gleaming in Tootsie Pop orange.

Like Automotive News says, it’s truly rare that enthusiasts get to put their hands on a production model that so closely resembles the concept. That’s why we try to approach auto shows with reservation even while we dream madly of getting behind the wheel.

Those who caught the wonderful Super Bowl spot from Nissan about a race-car dad should have also caught glimpse of the new Nissan Maxima sport sedan. This time, it was in Tootsie Pop raspberry.

Nissan plans to officially unveil the new Nissan Maxima sport sedan at the New York Auto Show in April. We’ll keep you up to date on all the latest 2016 Maxima news here at the Economy Nissan blog.

Nissan Honors Families in New #WithDad Campaign

Were you watching for the best commercials on Super Bowl Sunday? For the first time in nearly 20 years, Nissan aired an extended commercial during the big game as part of its new #WithDad campaign. If you missed it, that was your only chance to see the commercial on television.

But don’t worry. That’s why we have and YouTube.

This “Playtime #WithDad” one is our personal favorite here at Economy Nissan.

The 90-second commercial tells a story to which many American families can relate as a father and up-and-coming racecar driver strives to balance time spent with his family and time spent working.

“The spot depicts a journey that moms, dads and children face in trying to make family a priority while striving to balance work demands. Like many women and men in America, our dad cherishes the time he spends with his family, but the requirements of his job continually call him away,” said Fred Diaz, senior vice president of Nissan Sales & Marketing and Operations U.S. for Nissan North America. “But as we see, both parents share equally in the courage, hard work and sacrifice required to keep the family strong as they raise their son.”

Nissan is honoring families seeking to find that balance as well as those searching for affordable housing and those working to bring the family back together after a member returns from military service through a $1 million donation to Habitat for Humanity and Wounded Warrior Project.

We at Economy Nissan were excited to see the television debut of Nissan’s new GT-R LM NISMO and line of production models, but even more than that, we appreciate the message of the commercial and Nissan’s commitment to assist families across the country and the world.

We’re excited to represent a company that aired one of the best commercials of the big game.

NASA and Nissan Partner for Driverless Cars

We’re so excited about the planned NASA and Nissan partnership, we’ve got a follow up to the article we posted a few weeks ago!

Nissan is always looking towards the horizon of new technology and innovation for their cars. As of last month, they’ll have the help of rocket scientists to see a little further beyond that horizon. NASA announced a five-year ongoing partnership to produce and test automated vehicles with Nissan. The auto-pilot systems will use the Nissan Leaf as a test-bed for zero-emission research at NASA’s Ames Research Center in California.

NASA and Nissan

The practical experience of both companies will ideally launch them closer to their combined goal of developing autonomous vehicles both on earth and in space. “This is a perfect blend of the capability of what the robotics folks at NASA Ames have and the autonomy that we bring,” stated Maarten Sierhuis, the director of Nissan’s California research branch.

The team hopes to have a fleet of Nissan Leaf’s roaming the streets of the research center as soon as next year, with designs of bringing them to public streets as early as 2020, barring any legal hurdles. For it’s part, NASA plans to explore neighboring planets with more advanced rovers that avoid craters and rocks through the use of Nissan technology.

NASA and Nissan; become part of something big at Economy Nissan today!