Automakers find it hard to successfully enter in to the American market. With few companies finding success, Bloomberg reports Nissan wants to make sure they are one of them. To gain market share in the USA, Nissan recently lowered prices on seven of their models and is also offering extra incentives.
Nissan announces price discounts on seven models including the Nissan Altima, Armada, Juke, Maxima, Murano, Rouge and Sentra. Creating a more competitive pool, these new price cuts have the competition squirming. These price cuts are in effect due to a recent study suggesting Nissans prices were above competition and also the weak yen (Japanese currency). With the yen dropping 15% to the American dollar, Nissan is now saving around $1,500 per car for extra features or price cuts.
The price cut strategy has been favoring Nissan as they saw a 25% increase in sales last month (tripling the industry average). Price cuts range on these seven models from a few hundred to the thousands. Below is a list of some of the model and average price cuts:
- Nissan Altima: $580
- Nissan Armada: $4,400
- Nissan Murano: $1,460- $2,410
- Nissan Rouge: $500
- Nissan Sentra: $730
By lowering prices, Nissan is hoping to increase their market share by 10% as of 2016. For now, find these discounts at Nissan dealerships including Economy Nissan in Durango, CO. For more information, call (800)846-0205.